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Communicate your value, deliver on your promise, and you can charge what you like!

I recently participated in a Linkedin Group discussion framed around a perceived decline in the quality of recruitment consultancy services to employers within the last 6 months (I was not the initiator of the discussion). The discussion rapidly became a

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Posted in Communications, Customer Acquisition, Customer Retention, Recruitment, Sales, Sales Channel

Cost of Customer Acquisition and Retention

Cost of Customer Acquisition and Retention Craig McAlpine discusses 5 key areas to consider when assessing customer acquisition and retention costs. If you haven’t dealt with the 5 key points below – chances are you’re missing opportunities – and more

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Posted in CRM, Customer Acquisition, Customer Retention, Sales, Sales Channel
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