Blog Archives

Communicate your value, deliver on your promise, and you can charge what you like!

I recently participated in a Linkedin Group discussion framed around a perceived decline in the quality of recruitment consultancy services to employers within the last 6 months (I was not the initiator of the discussion). The discussion rapidly became a

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Posted in Communications, Customer Acquisition, Customer Retention, Recruitment, Sales, Sales Channel

Cost of Customer Acquisition and Retention

Cost of Customer Acquisition and Retention Craig McAlpine discusses 5 key areas to consider when assessing customer acquisition and retention costs. If you haven’t dealt with the 5 key points below – chances are you’re missing opportunities – and more

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Posted in CRM, Customer Acquisition, Customer Retention, Sales, Sales Channel

Selling the Sizzle – Not the Sausage

Years ago – when I accidentally fell into sales, I was passionate about the product I had designed and couldn’t wait to tell the world!  I sold a lot through share passion and belief, but could have sold more. I

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Posted in Communications, Sales
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