Monday’s just about gone… but wait it’s…

Published by Craig McAlpine @:

All – but not quite yet….

Before you sign off for the day put time into some personal brand reflections.

Start to understand the impact of your actions and the outcomes they have on your personal brand, and what others will remember you for.

Write down:

  1. On-brand: Actions and outcomes that have reinforced your personal brand in the direction you want to be remembered for. Add up the total time invested.
  2. Off brand: Actions and outcomes that have pushed your personal brand in the direction you least want to be known for. Add up the total time invested.

Now look at the impact each of those outcomes had on your personal brand – and weight them. For example you may have done something that took very little time, took you completely off brand, but it’s impact was the most memorable and had the greatest impact on those around you. On a scale of 1 to 9 multiply that time. It may be a 9!

Similarly weight the ‘on brand’ investments and weight.

Then add up the respective On Brand and Off Brand scores so you get a total for each.

What’s your day looking like? you could transfer these outcomes and run the calculations within Excel and create a pie chart if you want to.

Pie chart

To know what is on or off brand we need to make the assumption that you have clarity around your brand and proposition.

Now, this isn’t scientific in any way. But it’s an attempt to get you started on recognising where your focus is each day, each week, each month and tracking your progress.

Discuss these outcomes with your mentor, coach, manager – anyone you believe you can confide in. Get their thoughts.

Think about your brand focus before you tackle Tuesday!


Follow Craig McAlpine and




Twitter: @MyCareerBrand

Connect with Craig on LinkedIn:


About Craig:

Craig works with his career clients to build their Personal Brand, LinkedIn Profile, Curriculum Vitae (CV) and interview skills.  He also works with corporates and individuals who require assistance to build their internal brand, Outplacement/Career Transition, and to engineer inbound traffic for their sales teams.

He is recognised for his ability to develop his clients’ communication skills to enable them to sell their value proposition to managers for internal advancement, employers and recruitment consultants, increasing their confidence, and positioning them to find and win career opportunities.

Craig draws on over 20 years of leadership experience within various sectors including Recruitment, Professional Services, Financial Services, and Technology, supported by a strong background in Sales and Marketing.

His clients span from New Zealand, Australia, UAE and across to the UK, and his career advice articles are read by many thousands of career mined individuals across more than 135 countries.



Contact: Phone: +64 21 666 807, +64 9 5222802 e-mail: Craig McAlpine's Linked In profile: MISSION Working with Job Search Candidates to build their go-to-market strategy, develop powerful marketing collateral such as their CV, LinkedIn profile and social media presence, and ultimately to secure a new role that is not only rewarding but also assists them on their career journey. EXPERTISE Career Coaching - LinkedIn Training - LinkedIn Optimisation - Personal Branding - Job Hunt: Go to Market Strategy and Collateral - CV design and preparation - Interview skills INDUSTRY EXPERIENCE - Professional Services - Information Technology - Banking and Finance - Recruitment

Tagged with:
Posted in Career, Personal Brand

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Follow Blogs and Articles on
%d bloggers like this: