Are you rolling the dice with your job search?

Published by Craig McAlpine at

A few weeks ago I had a job searcher contact me via a LinkedIn Connection Request.

The request went like this:

“How much does it cost for you to write my CV ?”

Ignoring the transactional approach of the request itself, it was a stark reminder to me of how some job seekers go to market. They ‘write a CV’ and pump out generic applications – which for the most part, are ignored by the employer and/or recruiter.

The connection request could have gone something like this:

“I’m interested in ensuring I take the right approach towards finding a job, developing my CV and LinkedIn profile. Can you provide information about your services?”

You may think the two requests aren’t that much different. But think about it. One was simply asking about the cost. The other is more interested in the value and benefits. Of course cost is important and it’s totally acceptable to ask.

The point is the person who wrote the connection request to me is probably reflecting their own approach to whatever they do. They think transactionally. Well as a job seeker, please don’t do that.

That is, unless you’re happy with the numbers game, comfortable with flick and maybe stick, and OK with receiving a high ratio of rejections.

You need to apply more investment in planning and execution. It’s not just about writing a CV, creating a thin LinkedIn profile or clicking the Apply Now button with CV attached. And for which job exactly?

The diagram above sets out just a few of the areas you need to consider when you’re applying for new opportunities.

Having that sorted – it’d be a shame to win that dream job and sabotage it with a lousy on boarding process – so not to diminish its importance I’ve added that too.

So please don’t just write a generic CV and send it off for every application. If you do want to engage a professional CV writer, ask for more than the cost.

Learn how to research and tailor your approach. Think about the entire process, and design, build and execute your approach to capture, not churn and burn opportunities.

All the best in your job search!

Follow Craig McAlpine:

Twitter: @MyCareerBrand #MyCareerBrand




Craig on LinkedIn:


Contact: Phone: +64 21 666 807, +64 9 5222802 e-mail: Craig McAlpine's Linked In profile: MISSION Working with Job Search Candidates to build their go-to-market strategy, develop powerful marketing collateral such as their CV, LinkedIn profile and social media presence, and ultimately to secure a new role that is not only rewarding but also assists them on their career journey. EXPERTISE Career Coaching - LinkedIn Training - LinkedIn Optimisation - Personal Branding - Job Hunt: Go to Market Strategy and Collateral - CV design and preparation - Interview skills INDUSTRY EXPERIENCE - Professional Services - Information Technology - Banking and Finance - Recruitment

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Posted in Cover Letter, Curriculum Vitae, CV, Interview Skills, Others, Recruitment

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