3 Steps towards building your job opportunity funnel

Build, qualify and work your opportunity funnel.

Build, qualify and work your opportunity funnel.


Are you wanting to kick off 2015 with a new job?

Depending on the level you’re pitching at it can take 3 to 6 months – or even longer to find the right job with the right company that’s the right career move.

So, waiting until you’re ready to start looking for a new role is too late. You need to start building and managing your job opportunity funnel now.

Be ready.

A CEO I spoke to recently said that one of her previous managers used to ask the team whether their CV was ready for tomorrow. Now, today that manager would run the risk of being sued or find themselves in the employment court for ‘constructive dismissal’. However, the message was clear. “Be ready!” That’s all they were trying to emphasise. And whether you like it or not, we need to be ready. Having an active opportunity funnel is essential.

1: Building a Job Opportunity Funnel

A good place to start is to make a list of your existing network plus potential opportunities.

From your networks you may uncover opportunities that you can qualify in or out. In sales, they refer to these as a funnel of opportunities. Each opportunity can be at varying stages of the capture cycle. As opportunities work their way through the funnel being qualified in or out – they number less and less.

Build, nurture and leverage your networks.

In addition to your own personal and professional networks, you should also engage with specialist recruiters and update your targeted company career site and LinkedIn profiles.

2: Qualifying an opportunity and selling yourself

Ensure you understand your proposition, positioning, drivers and motivators. From here you can develop a list of well thought out questions which will not only demonstrate you understand where you’re heading, but also provide clarity for those who you’re meeting with. That’s refreshing!

Focused positioning is important. Develop a properly constructed 30 second elevator pitch. That’s 30 seconds made up of easily understood and recalled sound bites. So when you’re asked what you’d like to do – it’s clear and concise.

Every casual meeting is in fact an interview. Treat every coffee meeting as an interview for your dream job. Ensure you set yourself clear objectives. What do you want to achieve?

Follow up every meeting with a list of key takeaways and action points – for yourself and for the person(s) you’ve met with.

It’s not always just about you. Remember it’s a two way street. What you give out, you get back. You can finish the meeting by asking your guest; “What can I do for you or someone else you know?”

Send your guest a thank you e-mail – or even a hand written note reaffirming your availability and offer to assist them. (a hand written note will be remembered and make an impact).

3: Get Connected and remain front of mind

If you’re not connected with your guest on LinkedIn – get connected and engage regularly. Maintaining contact and engagement even when you’re not looking for a new job builds rapport and front of mind positioning. When you really need that meeting – you’re more likely to get it.

Start building your funnel now. Keep it refreshed, active and qualified.

Good luck!

Follow Craig and MyCareerBrand.net on:

Twitter: @MyCareerBrand #MyCareerBrand

Website: www.mycareerbrand.net

Facebook: www.facebook.com/MyCareerBrand.net

Blog: http://mycareerbrand.net/blog.html

LinkedIn: https://www.linkedin.com/in/craigmcalpine


Contact: www.MyCareerBrand.net Phone: +64 21 666 807, +64 9 5222802 e-mail: info@mycareerbrand.net Craig McAlpine's Linked In profile: http://goo.gl/OxFOKZ MISSION Working with Job Search Candidates to build their go-to-market strategy, develop powerful marketing collateral such as their CV, LinkedIn profile and social media presence, and ultimately to secure a new role that is not only rewarding but also assists them on their career journey. EXPERTISE Career Coaching - LinkedIn Training - LinkedIn Optimisation - Personal Branding - Job Hunt: Go to Market Strategy and Collateral - CV design and preparation - Interview skills INDUSTRY EXPERIENCE - Professional Services - Information Technology - Banking and Finance - Recruitment

Tagged with: , ,
Posted in Applying For a Role, jobs, LinkedIn, Networking

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Follow MyCareerBrand.net: Blogs and Articles on WordPress.com
%d bloggers like this: