Why Your Value Proposition Matters

Is your first call to the recruitment consultant working for or against you?

Is your first call to the recruitment consultant working for or against you?


How many of you have picked up the phone only to hear a diatribe of ‘selling’?

“Oh no…. it’s a telemarketer!”

They’ve gone on for at least 2 minutes – no breath. I can virtually see the caller turning purple and choking from a lack of oxygen and I can’t get a word in edge ways.

All due respect to the telemarketer – but the first thing I’ve felt is “So what, I don’t care”.

Then I just say “thanks very much but I’m not interested”.

What happened here?

Well, 3 things.

1. The caller didn’t know my pain points (or if I had any). Fail!

2. There wasn’t a value proposition that resonated. So I wasn’t hooked. Fail!

3. I didn’t even care enough to want to learn more. Fail!

So let’s just flip this around.

How often have you tried to get through to a recruiter and / or a hiring manager and one of 3 things has happened?

  1. They didn’t get back to you
  2. They didn’t tell you anything useful
  3. They weren’t ‘listening’ to you

Instead of focusing on the ‘they’. How about focusing on what it was you’ weren’t or were doing that delivered a poor result?

So, before you call a recruiter or hiring manager to find out more about that role, think about the ‘telemarketer effect’.

No Value Proposition equals No Hook equals No Buy.

What’s yours?

You can start by applying ‘The 3 Why’s’.

Find out more here


Visit MyCareerBrand.net for more helpful tips on winning interviews

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Contact: www.MyCareerBrand.net Phone: +64 21 666 807, +64 9 5222802 e-mail: info@mycareerbrand.net Craig McAlpine's Linked In profile: http://goo.gl/OxFOKZ MISSION Working with Job Search Candidates to build their go-to-market strategy, develop powerful marketing collateral such as their CV, LinkedIn profile and social media presence, and ultimately to secure a new role that is not only rewarding but also assists them on their career journey. EXPERTISE Career Coaching - LinkedIn Training - LinkedIn Optimisation - Personal Branding - Job Hunt: Go to Market Strategy and Collateral - CV design and preparation - Interview skills INDUSTRY EXPERIENCE - Professional Services - Information Technology - Banking and Finance - Recruitment

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Posted in Applying For a Role, jobs

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